Post by account_disabled on Mar 6, 2024 8:05:38 GMT
You will certainly have already read or heard of the expression social selling, as a strategy that allows you to create commercial relationships with potential customers and which, in some cases, has replaced the ineffective practice of cold calling. Social networks are undoubtedly a channel to be exploited in sales, even b2b, but as with any digital activity, basic planning is necessary. Continue reading this article to learn more and get some practical advice. What is social selling? Social media selling is a sales strategy that allows companies to identify potential target customers, connect with them and understand their needs, to help them overcome them. In this article we will address various topics, all of which can be clicked from the following list to go directly to the dedicated paragraph.
Quick Links: differences between social media marketing and selling why companies should Germany Phone Number try social selling practical advice how to get started on Linkedin how to get started on Facebook New Call-to-action Companies that have Facebook, LinkedIn or Twitter pages and update them constantly are already laying the foundations for social selling activities , perhaps without being too aware of it. So, is it like doing social media marketing? Not really, let's analyze the differences in the next paragraph. Differences between social media selling and social marketing Before focusing on what distinguishes them from social media marketing, it is essential to explain that selling on social media does not mean constantly sending private messages or tagging strangers in promotional posts.
There is another term for these behaviors and that is spam . social selling is not spamBut these are not even ADV campaigns on social media, which have other objectives and precise rules (if you want to know them, read our article ). In addition to reaching new targeted prospects , social selling aims to build solid relationships with them , based on mutual trust, thanks to the listening of the company's salespeople and their ability to intervene in the conversation at the right time, providing useful and interesting. The aim must be to be of help to the people who are part of your network of contacts, not to become yet another page to ignore or hide from the feed . From this perspective, we can combine social media selling activities with those of account based marketing , because they allow for very precise targeting of the public , identifying only users potentially interested in purchasing from the company, even if not immediately.
Quick Links: differences between social media marketing and selling why companies should Germany Phone Number try social selling practical advice how to get started on Linkedin how to get started on Facebook New Call-to-action Companies that have Facebook, LinkedIn or Twitter pages and update them constantly are already laying the foundations for social selling activities , perhaps without being too aware of it. So, is it like doing social media marketing? Not really, let's analyze the differences in the next paragraph. Differences between social media selling and social marketing Before focusing on what distinguishes them from social media marketing, it is essential to explain that selling on social media does not mean constantly sending private messages or tagging strangers in promotional posts.
There is another term for these behaviors and that is spam . social selling is not spamBut these are not even ADV campaigns on social media, which have other objectives and precise rules (if you want to know them, read our article ). In addition to reaching new targeted prospects , social selling aims to build solid relationships with them , based on mutual trust, thanks to the listening of the company's salespeople and their ability to intervene in the conversation at the right time, providing useful and interesting. The aim must be to be of help to the people who are part of your network of contacts, not to become yet another page to ignore or hide from the feed . From this perspective, we can combine social media selling activities with those of account based marketing , because they allow for very precise targeting of the public , identifying only users potentially interested in purchasing from the company, even if not immediately.