Post by account_disabled on Nov 23, 2023 5:28:57 GMT
Examples of brands that have implemented the principles of plain language Quoting Ph.D. Tomasz Piekot, head of the Simple Polish Workshop at the University of Wroclaw, simple brands are bold and self-confident brands. More and more companies notice the need for changes in the way of communication, which in a fastpacked world should be fast, transparent and recipient oriented. Simple language penetrates various industries, becoming one of the business strategies of brands.
Companies invest in employee training and choose their plain language ambassadors who ensure correct and understandable Polish. The Polish Bank Association has developed Declaration of Banks on a Plain Language Standard , which was joined by twenty banks including ING, Credit Agricole, embank Email Marketing List and PKO. PZU even developed its own Encyclopedia of simple Polish in cooperation with linguists from the Institute of Polish Language of the University of Warsaw. Through such activities, financial institutions strive to introduce and consolidate plain language standards, educate employees and create texts that are fully understandable to their clients.
Example of a plain language campaign Apart from the finance sector, simple language can also be seen in, among others, in the strategy of brands from the telecommunications industry Play, Orange, developers Archicom and the Polish logistics operator InPost. Does your brand also fall into this group? Summary Whenever you create content for a wide audience, try to follow the principles of simple language. This allows a larger audience to access, understand and use the information you provide. Remember that not every text has to be simple the most important thing is that it is tailored to the target group. In your marketing communications, show empathy and knowledge of your recipients, and your content will definitely reach where it should.
Companies invest in employee training and choose their plain language ambassadors who ensure correct and understandable Polish. The Polish Bank Association has developed Declaration of Banks on a Plain Language Standard , which was joined by twenty banks including ING, Credit Agricole, embank Email Marketing List and PKO. PZU even developed its own Encyclopedia of simple Polish in cooperation with linguists from the Institute of Polish Language of the University of Warsaw. Through such activities, financial institutions strive to introduce and consolidate plain language standards, educate employees and create texts that are fully understandable to their clients.
Example of a plain language campaign Apart from the finance sector, simple language can also be seen in, among others, in the strategy of brands from the telecommunications industry Play, Orange, developers Archicom and the Polish logistics operator InPost. Does your brand also fall into this group? Summary Whenever you create content for a wide audience, try to follow the principles of simple language. This allows a larger audience to access, understand and use the information you provide. Remember that not every text has to be simple the most important thing is that it is tailored to the target group. In your marketing communications, show empathy and knowledge of your recipients, and your content will definitely reach where it should.